That is, you have an idea about a product, a prototype, or even an existing application, yet there is something wrong. Users aren’t engaging. Drop-off is high. Feedback is vague. You don’t need more features. You need better research. Good UX research gives you clear answers to these kinds of questions: Why are users dropping off at this point? What’s confusing about this interface? What do users really want here? In this blog, you’ll learn a practical, no-fluff 3-step UX research method that delivers real results. Whether you're launching a new feature or fixing a failing flow, this method helps you: Identify what matters most to your users Prioritise what to build (or fix) Get better outcomes without guessing. Why UX Research Matters More Than Ever Designing “from instinct” or by copying competitors only takes you so far. Without research, you’re just guessing at what users need, and wasted time and money usually follow. When done right, even lightweight UX research Saves you fro...
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